"I FEAR THE DAY..."

𝙄 𝙁𝙀𝘼𝙍 𝙏𝙃𝙀 𝘿𝘼𝙔 𝙏𝙃𝘼𝙏 𝙏𝙀𝘾𝙃𝙉𝙊𝙇𝙊𝙂𝙔 𝙒𝙄𝙇𝙇 𝙎𝙐𝙍𝙋𝘼𝙎𝙎 𝙊𝙐𝙍 𝙃𝙐𝙈𝘼𝙉 𝙄𝙉𝙏𝙀𝙍𝘼𝘾𝙏𝙄𝙊𝙉. 𝙏𝙃𝙀 𝙒𝙊𝙍𝙇𝘿 𝙒𝙄𝙇𝙇 𝙃𝘼𝙑𝙀 𝘼 𝙂𝙀𝙉𝙀𝙍𝘼𝙏𝙄𝙊𝙉 𝙊𝙁 𝙄𝘿𝙄𝙊𝙏𝙎.
- 𝐀𝐥𝐛𝐞𝐫𝐭 𝐄𝐢𝐧𝐬𝐭𝐞𝐢𝐧

This quote, attributed to the great scientist and inventor in the 1920's, has been challenged and debunked as never been uttered, or at least, not in this way.

However, the meaning, whatever he did or did not say, resonates powerfully as ever.

And in the world of sales, it screams from the mountain tops.

I've said this since the day I started my company, with my mission to try and change the world of sales, one team at a time.

𝗦𝗔𝗟𝗘𝗦 𝗜𝗦 𝗡𝗢𝗧 𝗔 𝗡𝗨𝗠𝗕𝗘𝗥𝗦 𝗚𝗔𝗠𝗘, 𝗦𝗔𝗟𝗘𝗦 𝗜𝗦 𝗔 𝙃𝙐𝙈𝘼𝙉 𝗚𝗔𝗠𝗘.

Whenever you are speaking with another human being, whenever your sales process requires an interaction with another living soul, that interaction will ALWAYS trump whatever technology that exists.

Yes, you probably will use AI or some other technology to get the meeting, and yes, you may use some fancy presentation software or demo-crushing website to show your product or service.

But the day we start to rely on these tools solely, the day we can't have the conversation without them, is the day that we may as well all stay home and recreate the Covid igloos we all experienced four years ago and let the robots take over the world.

Now I hate cliches, but they exist for a reason, and this one has always and will always be true - "people buy from people."

End of story.

Now you may put together this amazing email funnel with rockstar copy that gets people to buy your offer, or get them to attend your webinar, or click on your lead magnet, all without speaking to them at all.

But at some point, at some moment along the way, a human conversation needs to happen. And if we don't know how to have that conversation, that SALES conversation, all the bots and Facebook ads and automatic scheduling software won't save you.

So dive into the technology - attack AI with a passion and utilize it's amazingness. Use all the tools you need to to assist you along the way.

But please, please, please, don't lose your humanity on the journey. Don't forget how to have an actual 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯.

Don't lose your voice, your passion for what you sell, your drive to succeed.

Technology can't replace those.

𝑷𝒆𝒐𝒑𝒍𝒆 𝒃𝒖𝒚 𝒇𝒓𝒐𝒎 𝒑𝒆𝒐𝒑𝒍𝒆.

Never forget that.