𝗧𝗛𝗘 "𝗖𝗟𝗢𝗦𝗘" 𝗜𝗦 𝗡𝗢𝗧 𝗔 𝗣𝗟𝗔𝗖𝗘 𝗧𝗢 𝗔𝗥𝗥𝗜𝗩𝗘.

It's not a destination to get to and then execute a technique.

In fact, the word CLOSE, or CLOSING should be permanently banned from all sales vernacular. Yep, I said it.

Why?

Because it turns the salesperson's mindset into an adversarial one, positioning the prospect as PREY they can conquer or kill, rather than a human they can help and serve.

"I closed them last night!"
"I got those sons-a-bitches!"
"They finally said yes after an hour of trying to close them!"
(then they cancelled the next day)

A salesperson needs to understand that a SALE, a YES, is simply the extension of a great conversation.

Let me say that again - A SALE (someone saying yes to you) 𝘪𝘴 𝘴𝘪𝘮𝘱𝘭𝘺 𝘵𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵, 𝘵𝘩𝘦 𝘤𝘶𝘭𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯, 𝘰𝘧 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘩𝘦 𝘳𝘦𝘱 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵.

Now, obviously, there are certain strategies and approaches to use and facilitate to execute that great conversation, but the 𝙢𝙞𝙣𝙙𝙨𝙚𝙩 of "getting to the close" needs to be abandoned.

You don't need a "closing technique" if you're main intention is to help and serve the customer.

The "close," the sale, should happen on it's own.

When THAT is your goal, your prospect will feel comfortable and excited to purchase your product or service.

Case "closed."